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Thursday, November 1, 2007

When to Write a Press Release – for Small Businesses

Knowing when to write and distribute a press release is important. Not every event in the life of your business is important enough for a press release. As a small business, exposure to your key audience for branding purposes can be key to the growth of your business. Identifying and timing your news is a good strategy.

Here are some reasons to distribute good news to your local media:

  • You or your company have been honored (i.e. recognition from local government, “blank” of the year award etc.)
  • Business Relocation
  • - Hiring of a senior level employee (new vice president or human resources director.)
  • New service offering (for example – your home cleaning business is now provide office cleaning services.)
  • Business expansion (i.e. new location in another city)

    Those are just some of the really great reasons to write a press release. Press releases should cover the basics: Who, What, When , Where, Why and How. Press releases begin with a headline, dateline and opening paragraph. Here is an example:


    For Immediate Release

    Somerset, NJ – (November 5, 2007) – TEXT HERE

    Next week: Learn how-to format the first paragraph of a press release.

    If you need assistance with your public relations and marketing initiatives contact a public relation adviser.

  • 1 comment:

    Publicity-Hound said...

    Your tip on press release writing is so powerful.
    You might be interested in knowing that I’m offering a free email tutorial called "89 Ways to Write Powerful Press Releases."

    I explain why we should no longer be writing press releases only for the press, but for consumers who can find the releases online, click through to our websites and enter our sales cycle, even if journalists don’t think our release is worthy of attention.

    The course includes several terrific press release samples as well as "before" and "after" makeovers.

    You can sign up for the free press release writing tutorial at

    It's a very long tutorial but please stick with it. By the time you're done, it will be like earning a master's degree in writing and distributing press releases. And you'll know more about this topic than many PR people.