When writing the first paragraph or “lede” paragraph you need to cover the most important aspects of the news:
Remember that an editor/journalist needs to see the facts about your product or service, to understand the value of an event or other news announcement, and why they should consider writing about you.
By following the guidelines in this article and others in this blog, you should be able to compose a proper release, which fits the criteria, which editors look for. This will give you the best chance of getting the “free publicity”, which only the print and electronic media services can provide.
NEXT TIME: We will go over how-to write and develop secondary paragraphs for your small business press releases.
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