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Friday, November 16, 2007

Small Business Need Proper Marketing and Branding Too

Just because your business is small, you don't have to have SMALL marketing. Recently, I was driving through town (I was a passenger)and I looked at the window of a neighborhood consignment shop. It looks like it has the same decor and signage it had at least 15 years ago. The window was junky with clothes hung in the window without rhyme or reason.

But I was most horrified as a marketer to see a handwritten sign advertising 20% off all clothing. It was written in script with a green marker that seemed like it was one letter away from going dry. The best part about this, the shop owner made two of these "signs" by hand.

It is 2007, most people have a computer and a printer. It is not hard to open a word processing program in Microsoft Office 2007 Small Business
and type a simple flyer in a large font of your choice. You can even have fun with type color or drop in some clipart.

The bottom-line is you do not have to spend a lot of money to market your business effectively. Simple touches like typed printed marketing pieces in your front window gives your business a different type of appearance to your customers. Go the extra mile for your business. Even if you printed signs from five years ago, it may be time to refresh them.

But a profitable business should never display handwritten flyers, unless you run a restaurant and only then it is acceptable to have handwritten specials. BUT even restaurants have an alternative these days to handwritten specials. There are electronic marquees and programs that run from a computer on flat screen monitors.

Invest in your advertising and marketing - it could mean more patronage and profits.

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