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Thursday, August 30, 2007

Sony Abandons Proprietary Platform for Walkman Digital Devices

I received this letter via email this morning explaining that Sony will now use Windows Media Player technology for its digital media players. This is very good news as their proprietary Atrac technology was limiting and cumbersome. I believe that Sony is trying to play catch-up and realizing that limiting its users waw not the best move to regain its portable music player marketshare it had in the 1980s. This is a smart choice and I predict that Sony Walkman digital media players will have an increase in sales due to its planned interoperability.

Shakira Brown - PR BRANDING ZONE and

August 30, 2007

Subject: Future of CONNECT Music Service

To Our Valued Sony CONNECT Music Customers:

Today Sony announced its intent to move to a Windows Media Technology platform for Walkman® products in the United States, Canada and Europe. We strongly believe that the decision to embrace a more open platform for these devices will enable us to provide you with a better overall experience. As a result of this change, we will be phasing out the CONNECT™ Music Service based on Sony's ATRAC audio format in North America and Europe. Specific timing will vary by region depending on market demand, but will not be before March 2008.

We are fully committed to helping you through this important transition away from the CONNECT Music Service and providing you with the best possible guidance on how to successfully transfer your music library to an MP3 or Windows Media-compatible format, should you wish to do so. We recommend that you use any outstanding promotional codes, account credits or gift certificates available in your music account prior to March 2008, but even after the store closes you will continue to be able to play, manage, and transfer the music in your SonicStage library and on your existing ATRAC devices. If you obtain a new device, all of Sony’s new Walkman music and video players will support MP3 or Windows Media Audio format.

In the coming months we will keep you informed of the status of the CONNECT Music Service phase out in your region. Periodic updates will be posted on the CONNECT music store and on the Sony Electronics customer service site,

Please note that the CONNECT e-book service for the Reader in the U.S. will not be affected.

Thank you for your business and for your continued support as we work to complete this transition with as little disruption to you as possible.


Sony CONNECT Music Team

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