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Tuesday, November 20, 2007

Small Business Charitable Giving Programs Make For Good Public Relations

The Wall Street Journal published a nice article about how small business owners have built charitable giving programs into their businesses. Some of the businesses made charitable giving a mission of the firm that hinged on the success of the company. I do not advise that any small business do that, however, having a charitable program is a good idea and can be a conduit positive public relations.

Think about calling a local United Way or Salvation Army and find out how you can get involved with a toy or clothing drive. Once signed up with a program, promote it to your employees AND customers or clients. Get everyone involved. You want your charitable program to be a success.

Before the organization picks up what you have collected whether it is toys or coats for the needy, stack them up in a small room to take a photo. Ask a few staff members to join senior executives for a photo-op. Use the photo to promote your charitable activities on your company website and client newsletters. You can also submit the photo to business event sections of local business journals. Most of the publications carry submitted photos.

If you have staff members that want to be more involved with your charity, ask if your staff can be on hand to volunteer and give out the materials collected.

Charitable giving is a great way to give back to your community and to promote your business. Link up with a local charity this season.

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