There are a few services that make it quite simple for small businesses to reach out to clients and customers without breaking the bank. For e-newsletters, small business can use customizable newsletters online via vendors such as Constant Contact.
Constant Contact provides Do-It-Yourself Email Marketing.
Using an array of templates and designs you can customize a e-marketing campaign. They also offer the opportunity to start with free for a 60 day trial. I use this service for a client's newsletter and it really provides a simple way to layout a newsletter with minimal time. During the holidays, I also use Constant Contact to send holiday promotions. Try out Constant Contact's Email Newsletters - 60 Day Free Trial.
Another simple way to reach out to clients and customers is to send a holiday card. You would be surprised how holiday greetings can help your company bring in customers and clients you may have not seen in a while. Holiday cards are easy to customize through services such as Vista Print. Vista Print is a online company that provides custom printer direct to consumer. For the holidays they are offering FREE Deals for the Holidays which can make your holiday greetings economical for small businesses.
Holiday cards can wish your clients and customers good tidings for the season, but it is also a great time to advertise special offers for holidays. If you custom print your holiday cards with a message, why not add a special offer. The special offer should require that the customer bring in the card to receive the special. This serves two purposes: you find out how well your card promotion worked and you also can gauge how proactive your clients and customers are. Vista Print is running a special for 50% OFF HOLIDAY CARDS!
I personally have taken advantage of Vista Print's Free Business Cards promotion. The business cards I ordered came in a timely fashion and they were printed as I designed them.