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Monday, December 31, 2007

Is Jessica Simpson the Next Suzanne Somers?

Jessica Simpson recently had the worst movie box office numbers ever for her movie "Blonde Ambition." It was released in her hometown in Texas and flopped. None of her films before it did well except The Dukes of Hazzard which had minor success. Despite failed films and poor CD sales, she keeps getting merchandising deals. I think she is in the process of reinventing herself. Given her lack of success in tradional show business, this is a good move.

American Express Remember the Thighmaster? Suzanne Somers famously used it in a low-budget infomercial which launched her new career as a health and beauty billionaire titan. She has books, clothing, exercise gear, jewelry, food and anything else you can stick a label on. Jessica Simpson is moving in the same direction. I just saw on TV that she now has a swimsuit line. Ms. Simpson also has hair extenstions, footwear, handbags, clothing, and beauty products. There is a trend here.

I was never a fan of Jessica's music, but I found her amusing on her MTV reality show. But her footwear line isn't bad and from the clip I saw on TV of her swimwear line - it shows promise. There are a couple of pair of her boots that I definitely would wear. Suzanne Somers has a great partnership with her husband of many years and they have created an empire together. I am not sure if Jessica's team has the same business prowess as Ms. Somers team; however, she is really moving into creating a full-on merchandising empire that could save her career and her bank account.

I question if she has the charisma and business sense to carry a full-line of products. Only time will tell. For now I wonder if people will continue to buy Jessica Simpson merchandise to keep her empire in growth mode. I do hope she chooses to devote her energy to her merchandise full-time and exits gracefully from acting and singing. It could be the big break she is looking for.

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