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Wednesday, December 12, 2007

Going Green is Good for Your Business and Brand

Thanks to Al Gore's film An Inconvenient Truth, going green is big with everyone these days. Even the folks who could have cared less about the environment and even poked fun at people who obsessively recycled are now trying to do something green. But being environmentally friendly is no longer just for individuals, it is for businesses too.

Believe it or not, you could probably increase your business if you did something "green." Why? Because there are business leaders who are green and looking to do business with other green businesses. It is a statement of your businesses committment to helping the environment, which could mean a lot to your potenital clients or even customers.

If you are doing anything green, publicize it. For instance, if you are only using 100% recycled paper products or operate your business in a certified "green" building, make note of it on your website and marketing materials. I recommend this especially if you are a subcontractor for large corporations. Many large corporations have environmentally-friendly initiatives in place. If your business has similar intiatives, you might be considered over companies that do not share the same values.

In today's competitive landscape, any edge up over the competition helps. It is not hard to implement a green program. It could be as simple as providing multiple trash cans at your business for employees and customers to separate trash for recycling. You can purchase recycled ink toner, energy efficient light bulbs and even install lighting timers to start your green program. If you have a business that utilizes company vehicles consider purchasing hybrid vehicles for your fleet. (Note: there are nice tax advantages for purchasing hybrid vehicles.)

Going green is good for your bottom-line and your company's branding. In the very near future, it could be what tips the scale to attain new business or even recruiting talented employees. Jobseekers who are passionate about living a green lifestyle typically want to work for companies who share their interest in the environment. No matter what your beliefs are about the green movement, it is here to stay. Consider finding ways for your company to take part in our green world and maybe save a tree or polar bear in the process.

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