Sign-Up To Our Free Newsletter!'s PR Branding Zone

Friday, December 14, 2007

Ike Turner Leaves Behind A Personal Brand Tarnished By Scandal

Ike Turner died recently with baggage. Although Tina Turner's violent life with him was highly documented in her book and autobiographical film, Ike never owned up to abusing her. He led a life of rock and roll drinking and drugging. He never did anything to save his reputation.

For many, Ike Turner's legacy is one marred with violence and self-deprecation. He did not die a great music legend, he died a fallen star who wasn't man enough to own up to his dirty deeds.

Turner's personal brand was tarnished years ago and there was no public relations person or other star handler that could turn him around. He was a lost cause. I don't know a single song that Ike Turner did without Tina. Actually, only one song comes to mind when I think of Ike and Tina, Proud Mary. He didn't leave much of anything positive behind.

It is important to try to overcome scandal. Sometimes it is time to be contrite and try to seek the forgiveness of those who care about you. Many celebrities have been able to polish their tarnished image by admitting to wrong-doing and trying to move past the issues that have plagued them. Your personal brand is essential for your success. Be open about issues that you or your business face quickly. Don't deny something that is obviously true. Protect your personal brand by eloquently sharing your side of the story and then quickly move on.

No comments: