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Monday, December 19, 2011

Top 5 Free E-Resources for Small Business in 2012

If you have been procrastinating on advancing your business using social media or a new technology?  Are you clueless about current marketing efforts but don't want to spend money going to a conference? Jump start the new year by reading a free e-book, participating in a free webinar or signing up to send 100 free e-newsletters to reach your customers

  1. Free Email - Start Your 30 Day Trial Today! iContact Welcome your clients and customers into the New Year with a great personalized e-card made in iContact.  iContact offers its service free for life for up to 100 contacts. Then once you get you Happy New Year card out to them keep up the momentum with a monthly or quarterly e-newsletter. Click here to start your free subscription for free e-newsletters.
  2. Email Marketing Newsletters: Email Essentials
Have no clue how to increase your email newsletter readership? Need ideas for content. Signup for free to receive Email Essentials,  a weekly eNewsletter (Tuesdays) that offers keen perspective on what counts and what works in email metrics and campaigns right now. Email and e-commerce veteran, Sherry Chiger, offers benchmark metrics, close analysis and real-life case studies of email marketing that measures up. Click here to start your subscription

A crowd-sourced eBook lead by Dianna Huff and Mac McIntosh. They asked their respective networks to submit the top ten B2B marketing mistakes they see other marketers making. From email to social media, people expressed their opinions – and often quite passionately! Click here to download your free copy

       4.  Free Video Tutorial: Effective Email Marketing Strategies
This is a great one. Just listen, watch and learn. The course offers strategies for building a quality list of subscribers and maintaining a company's brand and reputation by complying with spam laws, creating valuable email content, and ensuring emails are branded consistently. It also covers crafting marketing emails--from format and design to content--and analyzing the effectiveness of email campaign. Sign up for the free video tutorial

    5. Whitepaper:  How to Build a Social Media Campaign
As B2B marketing continues to change, the importance of social media grows. We have sharper tools that allow us to reach business customers more succinctly and to track the efficiency of our marketing dollars. Today Read this white paper to learn how to build a social marketing campaign.
Click here to sign-up for the free white paper on social media campaigns

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