Sign-Up To Our Free Newsletter!'s PR Branding Zone

Tuesday, October 26, 2010

Unprecedented: Third-Party Social Networks Take Lead in Consumer Advertising

Did you ever think the day would come that major consumer companies would promote a third party website in advertising over their own proprietary website? Well that time has come in a big way.

Macy's recent one day sale tv ad ended with the logo in the center and the logos for Facebook and Twitter underneath for two second before they transitioned to just the Macys website. There are several other consumer commercials that have opted to exclude the URL for their proprietary website in order to display their co-branded Facebook URL such as

This is remarkable. The top social networking sites are so wildly popular that they have become MORE important than company specific websites. Companies have learned that they must be where the crowds are or else. There has never been a time in the history of consumer advertising in which a company would direct its customers to another company. The closest example in history would be ads that list stores in which the advertised product could be purchased.

The way in which businesses go to market has completely changed. What are you doing to assimilate?

Learn More:
The State and Future of Twitter 2010 - (FREE REPORT) Twitter has flourished into a living and breathing organism whose characteristics are dictated and personified through their Tweets and the Tweets of those they follow.
The (VERY) Unofficial Guide To Facebook Privacy -(FREE EBOOK) To fully understand the privacy of Facebook and how it's likely to evolve, you need to understand one thing...Facebook executives want everyone to be public.

Social Networking Spaces: From Facebook to Twitter and Everything In Between (Beginning)
Get Connected: The Social Networking Toolkit for Business
Social Media Marketing: An Hour a Day

No comments: