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Wednesday, September 15, 2010

Small Business Owners: Don't Get Hosed By a Photographer

If you need to hire a professional photographer for an event, portraits or commerical photography you need to be clear about what you want back from the photographer.

A client hired a photographer to take photos of her work. She pays the guy his day rate (full or half) to take photos. That fee structure is typical.  The guy delivers all the photos website quality 72 dpi on a disk. I let the client know that she would need high resolution images if she wanted to do any printed material. She was unaware that her photos could only be used on a screen.

She put me on the phone today with the photographer and when I asked if he would deliver a disk with all the high resolution photos he explained that he provides a disk with all low resolution images for you to look at or use (again can only use the images for screen). He added that if my client would like high resolutions images she would select those photos and he will charge AN ADDITIONAL FEE.

OK she pays him his full rate - no matter what but his rate only includes low resolution images?  Keep in mind at the time she engaged him several months ago - she had no website and had no plans for one.  This is what I call getting seriously hosed because of misinformation.

The small business owner client didn't understand what she was getting until I told her. I also let her know that  Ihave hired many photographers and they have delivered dvds with all high resolution photos upon my request.

I understand that photographers have to get paid, but there is no way that it should be EXTRA to get a high resolution photo - #1 the photographer SHOOTS high resolution- PERIOD.  You can not shoot low resolution and make it high resolution. The pixels are not there to work with - it cannot be done. He is not doing anything to the image to make it high resolution. He may adjust color etc - but he is not making magic. Retouching is almost always extra, but sometimes unnecessary.

I advised my client to kick the photographer to the curb - PRONTO.

Before you hire a photographer:
  • Find out what you are paying for
  • Clarify you want high resolution images (you can always make them low resolution for the web)
  • Tell the photographer you would like a disk with all the high resolution images - no extra fee
  • If you don't need retouching and are happy the photos as is ...don't pay for retouching. Minor color balance and contrast adjustments should not/not be extra - PERIOD
If the photographer says that you have to pay for this and that ...move on. Find a photographer that is willing to work with you and not rake you over the coals in order to deliver the service you desire.

Check this Out:
The Art of Engagement: Bridging the Gap Between People and Possibilities - Free Book Summary

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