Ask the PR Expert New Service for Small Business Owners

Exciting News!

You can now tap into the expertise of a public relations expert for as little as $15 per question you ask. The program is called "Ask the PR Expert" and you can learn about it here:

http://www.prlog.org/10257795-small-business-owners-can-now-ask-the-pr-expert-for-just-15-per-question.html

When to Write a Press Release – for Small Businesses

Knowing when to write and distribute a press release is important. Not every event in the life of your business is important enough for a press release. As a small business, exposure to your key audience for branding purposes can be key to the growth of your business. Identifying and timing your news is a good strategy.

Here are some reasons to distribute good news to your local media:

You or your company have been honored (i.e. recognition from local government, “blank” of the year award etc.)

Business Relocation

- Hiring of a senior level employee (new vice president or human resources director.)

New service offering (for example – your home cleaning business is now provide office cleaning services.)

Business expansion (i.e. new location in another city)

Those are just some of the really great reasons to write a press release. Press releases should cover the basics: Who, What, When , Where, Why and How. Press releases begin with a headline, dateline and opening paragraph. Here is an example:


HANOVER DISTRIBUTORS OPENS NEW WAREHOUSE IN KEARNY

For Immediate Release

Somerset, NJ – (November 5, 2007) – TEXT HERE


Next week: Learn how-to format the first paragraph of a press release.

If you need assistance with your public relations and marketing initiatives contact a public relation adviser.