Exciting News!
You can now tap into the expertise of a public relations expert for as little as $15 per question you ask. The program is called "Ask the PR Expert" and you can learn about it here:
http://www.prlog.org/10257795-small-business-owners-can-now-ask-the-pr-expert-for-just-15-per-question.html
Showing posts with label pr professional tips. Show all posts
Showing posts with label pr professional tips. Show all posts
Monday, June 15, 2009
Thursday, January 10, 2008
Selling A Lifestyle Rather Than A Product Can Be Your Next Innovation
Recently, I walked through Penn Station train station in New York and noticed a theme with regard to the display advertising. Kellogg's had purchased every display ad area on two levels (at least) to promote its Special K brand. Special K is a cereal, but Kelloggs has reinvented this cereal brand into a lifestyle product.
Each ad displayed another Special K product which is not only a cereal now, but a line of protein meal bars, protein water, waffles, protein water mix, protein snack bars and cereal bars. Kelloggs has turned a breakfast cereal into a way of life. It's campaign "Re Solution" clearly promotes the weight management use of the products. I think this is a smart direction to move from the breakfast table into the lives of the diet conscious everywhere.
Small businesses can take this strategy and make it work. Think of new ways to promote your brand. Is there a way to increase the use of your service to meet the needs of more people? Can your product line expand to reach other consumers. These are all questions business leaders should ask themselves regularly.
You never know where your next competitor will come from, so you must always be on the edge of innovation. Get a team of your best thought leaders together and figure out how to take your product or service to the next level.
Each ad displayed another Special K product which is not only a cereal now, but a line of protein meal bars, protein water, waffles, protein water mix, protein snack bars and cereal bars. Kelloggs has turned a breakfast cereal into a way of life. It's campaign "Re Solution" clearly promotes the weight management use of the products. I think this is a smart direction to move from the breakfast table into the lives of the diet conscious everywhere.
Small businesses can take this strategy and make it work. Think of new ways to promote your brand. Is there a way to increase the use of your service to meet the needs of more people? Can your product line expand to reach other consumers. These are all questions business leaders should ask themselves regularly.
You never know where your next competitor will come from, so you must always be on the edge of innovation. Get a team of your best thought leaders together and figure out how to take your product or service to the next level.
Monday, October 29, 2007
Google Docs - An Online Application a PR Professional can fall in love with
I have been using google docs for about a year and I find it more and more useful professionally. If I need to work on a document from anywhere, I need only to upload to google docs for worldwide access from any internet connection. Need someone to edit what you have written? Invite them as a collaborator. It is genius! You can ven email it as a MS word document.
But what one of google docs new features is mobile access. Just go to docs.google.com/m and you have acces to all of your saved files from your smart phone. Just the other day, a client called me while I was on the train looking for some company specific verbiage. I logged into the mobile version of google docs found the verbiage I needed - copied it and pasted it into an email. I took care of the request in under 10 minutes. It is a highly efficient online application.
But what one of google docs new features is mobile access. Just go to docs.google.com/m and you have acces to all of your saved files from your smart phone. Just the other day, a client called me while I was on the train looking for some company specific verbiage. I logged into the mobile version of google docs found the verbiage I needed - copied it and pasted it into an email. I took care of the request in under 10 minutes. It is a highly efficient online application.
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