Google adwords,Yahoo Search Marketing is a good place to start. Easy setup and its free to join. But if you want to go one step further with your advertising and actually provide relevant free content offers for white papers and ebooks I recommend signing up for RevResponse.The beauty of RevResponse is that they pay you for giving away free content to your site audience. Howevrer, your audience has to qualify in order to receive the offers. This is why it’s important that you know your audience and promote magazines and downloads that are relevant to them. Run ads for compelling FREE business content to your audience. The RevResponse is very easy to use. You have access to an Ad Wizard tht allows you to create contextual, banner, and flash widget offers ready to cut and paste in to your websites.
The best part about RevResponse is that you can promote your own co-branded RevResponse FREE Business Content Resource Center. No other ad network allows you to make money from a complete inventory of advertiser's content. Take a look at this live example: http://pradviser-net.tradepub.com/
I also recommend the following products about making money online:
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