eMarketer:Online Holiday Sales Will Be Up for 2007

Online retailers and providers. Get your holiday markting programs in order ASAP. Although you may be hearing that all consumer spending will be down - e-Marketer things online sales will be just as good as last year:

This was reporterd in the e-Marketer newsletter today:
eMarketer predicts that online holiday sales will reach $31 billion this season, up 18.5% over last year.

“It’s true that this year’s growth rate will be a drop-off from last year’s growth of 25%,” says Jeffrey Grau, eMarketer Senior Analyst and author of the new report Online Holiday Shopping, “but it is far superior to the low single-digit growth rate forecast for the overall retail industry this holiday season.”

According to eMarketer’s estimates, online holiday season (November and December) sales this year will account for 23% of annual retail e-commerce sales, or roughly the same as last year.

Do you have your holiday season marketing plans in order?

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