2012 Small Biz Jumpstart: Learn to Maximize Social Media

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Facebook Page Marketing Find out the recent Facebook updates and how they can benefit marketers. Making Your Web Site Safe for Online Buyers Learn how to provide true web site security for your online customers. 13 Business Blogging Mistakes & Their Easy Fixes Find out how to publish a successful business blog. How To Use Outbound Telemarketing Services To Increase Your Sales Deploying an effective Outbound Telemarketing service for your business can significantly increase your revenues and achieve sales efficiencies that would also result in a higher level of customer satisfaction. How to Build a Social Media Campaign As B2B marketing continues to change, the importance of social media grows. Read this white paper to learn how to build a social marketing campaign. How to Use Twitter for Business: A Beginner\'s Guide Learn how to use Twitter to extend your reach, create buzz, listen to and network with your customers and prospects. How to Monitor Social Media in 10 Minutes a Day Streamline your social media monitoring while saving time. SEO 101: The Benefits of Doing SEO Learn how websites that enjoy high rankings from search engines enjoy the benefits of SEO.

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Redesigning Your Website in 2012? Read this first!

If you have been contemplating tossing out your existing website and putting up another fabulous new fancy website you must do so with ease and caution.

I have worked on websites for numerous companies and provided quality search engine optimization (SEO) to ensure that the website shows up in search engines like Google among page one search results for keywords relevant to the small business.  It takes time, patience and a bit of mixing and matching various terms in the code of a website to accomplish the ideal search result. Unfortunately, I have watched the owners of the websites do the unthinkable - toss out my SEO content for a new beautiful yet un-SEO'd website. 

Typically small business owners have no idea what they have done until they start searching for their new website using the old keywords that used to turn up their website on page one.  They just don't understand why their site no longer appears on page one. They didn't realize the equity they had in the content that populated the website the yearned to redesign.


Planning for a Website Redesign


There are few things you should do before you take down your old website:
1. Leave your old site up during your redesign: Ever go to a web page that says "under construction"? I hate that and YOUR customer hates it too. They don't care that your website is going to be new and fabulous. They want your phone number or your address or your list of products and services.  Keep your existing website LIVE while the new website is built behind the scenes. This will ensure a smooth transition on search engines.


***Free Whitepaper Download****
Website Redesign and Search Engine Optimization – Keys For Success 
Learn...

• What happens to traffic to old Web pages?
• What happens to Search Engine rankings if the pages are changed or removed?
• Can the Web site drop in the rankings?
• How long can it take for the new Web site to be indexed?
• Is there a risk of the Web site receiving a Spam penalty for duplicate content?
• How are backlink values transferred to the new site?

Click here for the download form

2.   Take Note of Your Title Tags: What is a title tag? Well if your website shows up high in search results I bet you have really good title tags on your old website. The title tags are the words that appear at the very top of your browser (as shown circled at right in Safari.) Keep a copy of your  title tags to use for your new website. 

***Free e-Book Download***

7 Strategic Steps for Internet Presence to Make Your Business Boom
Learn...

• Basic facts of website usage
• Website challenges for small businesses
• Seven simple steps to internet strategy 

Click here for the e-book download form

3. Keep Copies of Your Old Content: Don't throw out the baby with the bath water!  Go through each page of your website and copy all of your content. This will make it extremely easy to replicate the search results of your old website should the new website content not make the grade.


***Free Whitepaper Download***

Four Ways to Supercharge Your Small Business' Online Presence
Learn...

• Find Partners Who Offer a One-Stop Online Toolbox
• Develop and Maintain a Dynamic, Personalized Website Experience
• Unleash the Potential of E-Commerce
• Put Bodyguards at the Portal Door to Secure Your Business
• Bonus Tip: Provide Employees with Tools that Help Improve Efficiency

Click here for the whitepaper download form


The above outlines the basics, but if you need more information check out one of the free download offers on this page for more in-depth suggestions for our website project. 


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Free Email Marketing

iContact: Welcome your clients and customers into the New Year with a great personalized e-card made in iContact.  iContact offers its service free for life for up to 100 contacts. Then once you get you Happy New Year card out to them keep up the momentum with a monthly or quarterly e-newsletter. Click here to start your free subscription for free e-newsletters.

Top 5 Free E-Resources for Small Business in 2012

If you have been procrastinating on advancing your business using social media or a new technology?  Are you clueless about current marketing efforts but don't want to spend money going to a conference? Jump start the new year by reading a free e-book, participating in a free webinar or signing up to send 100 free e-newsletters to reach your customers

1. Free Email Marketing iContact Welcome your clients and customers into the New Year with a great personalized e-card made in iContact.  iContact offers its service free for life for up to 100 contacts. Then once you get you Happy New Year card out to them keep up the momentum with a monthly or quarterly e-newsletter. Click here to start your free subscription for free e-newsletters.
2. Email Marketing Newsletters: Email Essentials

Have no clue how to increase your email newsletter readership? Need ideas for content. Signup for free to receive Email Essentials,  a weekly eNewsletter (Tuesdays) that offers keen perspective on what counts and what works in email metrics and campaigns right now. Email and e-commerce veteran, Sherry Chiger, offers benchmark metrics, close analysis and real-life case studies of email marketing that measures up. Click here to start your subscription

        3.  Free e-Book: The Top 10 B2B Marketing Mistakes...And How to Avoid Them

A crowd-sourced eBook lead by Dianna Huff and Mac McIntosh. They asked their respective networks to submit the top ten B2B marketing mistakes they see other marketers making. From email to social media, people expressed their opinions – and often quite passionately! Click here to download your free copy



       4.  Free Video Tutorial: Effective Email Marketing Strategies
This is a great one. Just listen, watch and learn. The course offers strategies for building a quality list of subscribers and maintaining a company's brand and reputation by complying with spam laws, creating valuable email content, and ensuring emails are branded consistently. It also covers crafting marketing emails--from format and design to content--and analyzing the effectiveness of email campaign. Sign up for the free video tutorial




    5. Whitepaper:  How to Build a Social Media Campaign
As B2B marketing continues to change, the importance of social media grows. We have sharper tools that allow us to reach business customers more succinctly and to track the efficiency of our marketing dollars. Today Read this white paper to learn how to build a social marketing campaign.
Click here to sign-up for the free white paper on social media campaigns

Are Your Systems Out of Date with Current Technology?

I paid a bill using my banks online bill payment. I included in the memo portion of the check my name - reason for payment - account number. Bill needed to arrive 2/1/2011 - it did ... company cashed the check the same day and funds were transferred to the company on 2/1/2011. I verified online that my account had be debited for the check amount on time.

Received a late notice on 2/10/11 that my payment had not been received and that I would be charged a $50 late fee. That was interesting sense they had my money for 10 days.

Called the company on the morning of 2/11/2011 with the check number in hand to prove my case. They looked up my account and said - oh yes we received your payment on 2/1/2011. They added that because I sent via my bank's online bill payment we didnt receive the "payment coupon" , so it took nine days for your bill to clear in our system so it appeared late.
Excuse me? I had my name - reason for payment - account number in the memo section, I said. They said well without the "coupon" (which by the way is really a "statement" - imbeciles) we can't process your payment for several days. Uh couldnt the idiot that took nine days to figure out the lack of coupon issue see that my payment was credited on 2/1/2011?
So without a SPECIFIC PIECE OF PAPER this company can't credit a customers account despite the fact that the customer provided name - reason for payment - account number on the check. Info that is completely sufficient for other companies. But they were able to cash my check and credit my account but not that I paid it on time.
Does any of this makes sense to you folks?
If your business is this dependent on paper - update your processes immediately. Its wastes everyone's time.
FYI - no late fee for me.

Must be a member to become a member?

This borders on the absurd...
I am looking for professional organizations for the event industry to promote http://localeventplanner.com/
Meeting Planners International has links to membership but when you click JOIN it prompts for the username and password...

So you have to be a member to become a member?
http://www.mpiweb.org/Membership

This beyond ridiculous...I wonder what their membership numbers are like???
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Free Ebooks on Social Media and more

We’ve joined forces with TradePub.com to offer you free industry magazines, white papers, webinars, podcasts, and more. No coupons, credit cards, special codes, or purchases are necessary. Publications are entirely FREE to those who qualify. Select from the offers below, or click here to browse our full list of available titles.

How to Grow Your Business Using Online Marketing This guide will introduce the basics, including the most effective strategies for pay-per-click ads, search engine optimization, email marketing and social media campaigns. YOU WILL RECEIVE FREE PRICE QUOTES FROM MULTIPLE ONLINE MARKETING VENDORS BY PHONE/EMAIL. Using Social Media to Connect With Your Customers Online -Free 93 Page eBook Social media isn\'t just a list of destinations. It\'s a new standard of expectations. Connect with your customers online or your competitors will. The eBook eBook: How to Turn Your Expertise into Magnetic Marketing Material Everybody\'s talking about eBooks. Wouldn\'t it be nice to find an efficient, effective way to write them? To create the kind of compelling, credibility-building content that customers, influencers and prospects seek, share and read? Look no further. The eBook eBook is here and available for free. The Myth of Multitasking: How \'Doing It All\' Gets Nothing Done - Free Book Summary Know in ten minutes what takes others hours to learn, and keep up with the latest trends in the industry.

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